Social communication in advertising consumption in the mediated marketplace - Leiss ,William .; Leiss, William, 1939-; Botterill, Jackie (New York : Routledge, 2005)
Introduction -- From traditional to industrial society -- Advertising in the transition from industrial to consumer society -- Advertising and the development of communications media -- Advertising and the development of agencies -- The structure of advertisements -- Goods as communicators and satisfiers -- Consumer cultures and mediated markets -- Late modern consumer society -- Media in the mediated marketplace -- Full service agencies: globalization and unbundling -- Structure and agency: tensions at play in advertising design -- The mobilization of the yuppies and generation X -- Negotiated messaging for generation X -- Mobilizing the culturati -- The fifth frame -- Issues in social policy.
Previous edition entered under William Leiss as author.
Includes bibliographical references (p. 637-659) and index.
All Ages.
Keywords: Advertising -- Social aspects