Kolb, Bonita M. <br/><br/>
Tourism Marketing for cities and towns  using branding and events to attract tourism /  [[Book] :] 
Bonita M. Kolb. 
 - Amsterdam ;  Boston :  Elsevier/Butterworth-Heinemann,  c2006. 
 - xvi, 310 p. ;  22 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Tourism to cities and towns -- Marketing theory and the external environment -- Tourism product analysis -- Strategic analysis -- Segmenting and targeting potential tourists -- Tourist purchase behavior -- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and public relations -- Sales incentives, direct marketing, and website development -- Trade promotion, budgeting, and collaboration. 
<br/><br/> All Ages. 
<br/><br/><label>ISBN: </label>075067945X  
<br/><br/><label>LCCN: </label>2005022585 
<br/><br/><label>Subjects--Personal Names: </label><br/>City promotion.--Kolb, Bonita M.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--Marketing.
<br/><br/><label>LC Class. No.: </label>HT325  / .K65 2006 
<br/><br/><label>Dewey Class. No.: </label>659.2930776 
<br/><br/><label>National Library of Medicine Call No.: </label> / KT