Harris, Thomas L.,  1931- <br/><br/>
The Marketer's guide to public relations in the 21st century  [Book /] 
Thomas L. Harris, Patricia T. Whalen ; foreword by Philip Kotler. 
 - Mason, Ohio :  Texere,  2006. 
 - viii, 287 p. ;  24 cm. 
<br/><br/> Rev. ed. of: The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge. 1991. 
<br/><br/>Includes bibliographical references (p. 273-277) and index. 
<br/><br/> All Ages. 
<br/><br/><label>ISBN: </label>0324312105 
<br/><br/><label>LCCN: </label>2006003288 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporations--Public relations.<br/>Marketing--Management.<br/>Public relations.
<br/><br/><label>Subjects--Index Terms: </label>Marketing public relations. 
<br/><br/><label>LC Class. No.: </label>HD59  / .H276 2006 
<br/><br/><label>Dewey Class. No.: </label>659.2 
<br/><br/><label>National Library of Medicine Call No.: </label> / H M