The Marketer's guide to public relations in the 21st century - Harris, Thomas L., 1931-; Whalen, Patricia T.; Harris, Thomas L., 1931- (Mason, Ohio : Texere, 2006)
Rev. ed. of: The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge. 1991.
Includes bibliographical references (p. 273-277) and index.
All Ages.
Keywords: Corporations -- Public relations; Marketing -- Management; Public relations; Marketing public relations