Arens, William F. <br/><br/>
Contemporary advertising  [Book /] 
William F. Arens. 
 - 9th ed. 
 - Boston :  McGraw-Hill/Irwin,  2004. 
 - xlii, 617, [62] p. :  ill. (some col.) ;  28 cm.+  1 CD-ROM (4 3/4 in.). 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/> Includes index. 
<br/><br/> All Ages. 
<br/><br/><label>ISBN: </label>0072537728  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1 
<br/><br/><label>National Library of Medicine Call No.: </label> / A C