Halve, Anand Bhaskar,  1955- <br/><br/>
Planning for power advertising  a user's manual for students and practitioners /  [[Book] :] 
Anand Bhaskar Halve. 
 - New Delhi ;  Thousand Oaks, Calif. ;  London :  Response Books,  2005. 
 - 260 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [253]) and index. 
<br/><br/> All Ages. 
<br/><br/><label>ISBN: </label>8178295490  0761933549 (U.S. : pbk) 
<br/><br/><label>LCCN: </label>2005019506 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising. .<br/>BUSINESS & ECONOMICS Advertising & Promotion.
<br/><br/><label>LC Class. No.: </label>HF5823  / .H3135 2005 
<br/><br/><label>Dewey Class. No.: </label>659.1 
<br/><br/><label>National Library of Medicine Call No.: </label>659.1  / H P