Planning for power advertising a user's manual for students and practitioners - Halve, Anand Bhaskar, 1955-; Halve, Anand Bhaskar,. (New Delhi ; Thousand Oaks, Calif. ; London : Response Books, 2005)
Includes bibliographical references (p. [253]) and index.
All Ages.
Keywords: Advertising. .; BUSINESS & ECONOMICS Advertising & Promotion