White, Margaret A.

TheManagement of technology and innovation a strategic approach / [[Book] :] Margaret A. White, Garry D. Bruton. - Student ed. - Mason, OH : Thomson/South-Western, 2007. - xxiii, 404 p. : ill. ; 24 cm.

Includes bibliographical references and index.

Laying the foundation: Nokia, riding the waves of innovation -- Innovation, internal strategy: Corning, successful internal innovation -- Obtaining technology, external strategy: DuPont, recognizing its strategic needs -- Building strategic MTI success: Microsoft, a pattern of success.

All Ages.

0324353650

9780324144970

2005938050


Technological innovations--Management.
New products--Management.
High technology industries--Management.

MLCM 200641451 (H)

658.514

/ WM