TheManagement of technology and innovation a strategic approach / [[Book] :]
Margaret A. White, Garry D. Bruton.
- Student ed.
- Mason, OH : Thomson/South-Western, 2007.
- xxiii, 404 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Laying the foundation: Nokia, riding the waves of innovation -- Innovation, internal strategy: Corning, successful internal innovation -- Obtaining technology, external strategy: DuPont, recognizing its strategic needs -- Building strategic MTI success: Microsoft, a pattern of success.
All Ages.
0324353650
9780324144970
2005938050
Technological innovations--Management. New products--Management. High technology industries--Management.