Kotler, Philip. <br/><br/>
Principles of marketing  [[Book] /] 
philip kotler , gary armstrong,. 
 - 7th ed. 
 - New gercey :  Prentice Hall International,inc.,  1996. 
 - xviii , 651p. ;  28 cm. 
<br/><br/><label>ISBN: </label>8120328256 
<br/><br/><label>Subjects--Personal Names: </label><br/>Business. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management. .<br/>Marketing. .
<br/><br/><label>Dewey Class. No.: </label>658.8 
<br/><br/><label>National Library of Medicine Call No.: </label> / K P