Kelley, Larry D. Advertising media planning Abrand management approach / [[Book] :] Larry D. Kelley, Donald W. Jugenheimer. - New Delhi : Prentice - Hall of india private limited, 2004. - vii;144p ; 22 cm. ISBN: 812032529x Subjects--Personal Names: Advertising media planning. Dewey Class. No.: 659.111 National Library of Medicine Call No.: 659.111 / K A