Mohan , Manendra <br/><br/>
Advertising management  conceptts and Cases /  [[Book] :] 
Manendra , Mohan. 
 - 21 st reprint. 
 - New Delhi  :  Tata mcgraw - Hill publishing ,  1989. 
 - 418 p ;  24 cm . 
<br/><br/><label>ISBN: </label>0074517805 
<br/><br/><label>Dewey Class. No.: </label>659.1 
<br/><br/><label>National Library of Medicine Call No.: </label> / M A