Kurtz , David L. <br/><br/>
Principles of contemporary marketing  [[Book] /] 
David L. Kurtz. 
 - Australia :  Thomson & South-Western,  2008. 
 - 661 P :  ill ;  28 cm. 
<br/><br/> Includes bibliographical references and index.   
<br/><br/><label>ISBN: </label>032453650x 9780324536508 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 
<br/><br/><label>National Library of Medicine Call No.: </label>658.8  / K P