Schiffman, Leon G.

Consumer behavior [[Book] /] Leon G. Schiffman, Leslie Lazar Kanuk. - 9th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2007. - 516 P : col. ill. ; 27 cm.

Include index

Includes bibliographical references and indexes.

0131869604 (alk. paper)

2005029392


Consumer behavior.
Motivation research (Marketing).

HF5415.32 / .S35 2007

658.8342

/ S C