Schiffman, Leon G.
Consumer behavior [[Book] /]
Leon G. Schiffman, Leslie Lazar Kanuk.
- 9th ed.
- Upper Saddle River, N.J. : Pearson Prentice Hall, c2007.
- 516 P : col. ill. ; 27 cm.
Include index
Includes bibliographical references and indexes.
0131869604 (alk. paper)
2005029392
Consumer behavior.
Motivation research (Marketing).
HF5415.32 / .S35 2007
658.8342
/ S C