Pelsmacker, Patrick de,  1957- <br/><br/>
Foundations of marketing communications  a European perspective /  [[Book] :] 
Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. 
 - 1st ed. 
 - Upper Saddle River, NJ :  Financial Times/Prentice Hall,  2005. 
 - 328p. ; :  ill ;  26 cm. 
<br/><br/> Rev. ed. of: Marketing communications. 2001. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0273703862 
<br/><br/><label>LCCN: </label>2005040119 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing--Europe.<br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .P45 2005 
<br/><br/><label>Dewey Class. No.: </label>658.802 
<br/><br/><label>National Library of Medicine Call No.: </label> / P F