Obermayer, James W.

Managing sales leads turning cold prospects into hot customers / [[Book] :] James Obermayer. - [Chicago, Ill.] : Mason, Ohio : [Chicago, Ill.] : American Marketing Association ; Thomson/South-Western ; Racom Communications, c2007. - xii, 255 p. : ill. ; 24 cm.

Include index

Includes bibliographical references and index.

0324205465 9780324205466

2006033314


Sales management.

HF5438.4 / .O24 2007

658.81

/ OM