Malhotra, Naresh K.

Marketing research an applied orientation / [[Book] :] Naresh K. Malhotra. - 5th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2007. - 1 v. (various pagings) : ill., map ; 29 cm.+ 1CD-ROM (4 3/4 in.).

"SPSS student version 14.0"--CD-ROM.

Includes bibliographical references and index.

0132279460 0132221179 0618501843 9780132221177

2006010250


Marketing research.
Marketing research--Methodology.

HF5415.2 / .M29 2007

658.83

/ M M