Malhotra, Naresh K.
Marketing research an applied orientation / [[Book] :]
Naresh K. Malhotra.
- 5th ed.
- Upper Saddle River, NJ : Pearson/Prentice Hall, c2007.
- 1 v. (various pagings) : ill., map ; 29 cm.+ 1CD-ROM (4 3/4 in.).
"SPSS student version 14.0"--CD-ROM.
Includes bibliographical references and index.
0132279460 0132221179 0618501843 9780132221177
2006010250
Marketing research.
Marketing research--Methodology.
HF5415.2 / .M29 2007
658.83
/ M M