Burkitt, Hugh. <br/><br/>
Marketing excellence  winning companies reveal the secrets of their success /  [[Book] :] 
Hugh Burkitt and John Zealley. 
 - Chichester, England ;  Hoboken, NJ :  Wiley,  c2006. 
 - xiv, 373 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Marketing measurement excellence -- Customer insight -- Launching new brands -- Brand extension -- Brand revitalisation -- Sustaining the brand promise -- Marketing communications : getting the message across -- Creating loyal relationships -- Crossing borders : international brand development -- Internal marketing : engaging employees -- Developing marketing capabilities -- Doing well by doing good. 
<br/><br/><label>ISBN: </label>9780470060278 (HB : alk. paper) 0470060271 (HB : alk. paper) 
<br/><br/><label>LCCN: </label>2006033563 
<br/><br/><label>Nat. Bib. No.: </label>GBA672008  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>013536916  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Great Britain--Case studies.<br/>Success in business--Great Britain--Case studies.<br/>Business enterprises--Great Britain--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.12.G7  / B87 2006 
<br/><br/><label>Dewey Class. No.: </label>658.8 
<br/><br/><label>National Library of Medicine Call No.: </label> / BM