Marketing in the 21st century [[Book] /]
Marketing in the twenty-first century.
Bruce D. Keillor, general editor.
- Westport, Conn. : Praeger, c2007.
- 4 v. : ill. ; 25 cm.
- Praeger perspectives .
Includes bibliographical references and indexes.
v. 1. New world marketing / Timothy J. Wilkinson and Andrew R. Thomas, volume editors -- v. 2. Interactive and multi-channel marketing / William J. Hauser and Dale M. Lewison, volume editors -- v. 3. Company and customer relations / Linda M. Orr and Jon M. Hawes, volume editors -- v. 4. Integrated marketing communication / Deborah L. Owens and Douglas R. Hausknecht, volume editors.