Marketing in the 21st century [[Book] /] Marketing in the twenty-first century. Bruce D. Keillor, general editor. - Westport, Conn. : Praeger, c2007. - 4 v. : ill. ; 25 cm. - Praeger perspectives .

Includes bibliographical references and indexes.

v. 1. New world marketing / Timothy J. Wilkinson and Andrew R. Thomas, volume editors -- v. 2. Interactive and multi-channel marketing / William J. Hauser and Dale M. Lewison, volume editors -- v. 3. Company and customer relations / Linda M. Orr and Jon M. Hawes, volume editors -- v. 4. Integrated marketing communication / Deborah L. Owens and Douglas R. Hausknecht, volume editors.

9780275992750 (set : alk. paper) 0275992756 (set : alk. paper) 9780275992767 (vol 1 : alk. paper) 0275992764 (vol 1 : alk. paper) 9780275992774 (vol 2 : alk. paper) 0275992772 (vol 2 : alk. paper) 9780275992781 (vol 3 : alk. paper) 0275992780 (vol 3 : alk. paper) 9780275992798 (vol 4 : alk. paper) 0275992799 (vol 4 : alk. paper)

2007016533

GBA747053 bnb

013772423 Uk


Marketing.

HF5415 / .M2194 2007

658.8

/ WM