Evans, Martin

Consumer behaviour [[Book] /] Consumer behavior. Martin Evans, Ahmad Jamal, Gordon Foxall. - Hoboken, NJ : John Wiley & Sons, Ltd., c2006. - xv, 404 p. : ill. ; 26 cm.

Includes bibliographical references (p. [368]-388) and index.

Individual aspects of consumer behaviour -- Social and group aspects of consumer behaviour -- Integrated approaches to consumer behaviour.

0470093528 (alk. paper)

2005025623


Consumer behavior.

HF5415.32 / .E933 2006

658.8342

/ EC