Drewniany , Bonnie L. <br/><br/>
Creative strategy in advertising  [[Book] /] 
Bonnie L. Drewniany , A.Jerome Jeler. 
 - 9 th ed. 
 - Australia :  Thomson Wadsworth,  2008. 
 - 332 P :  ill ;  28 cm. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780495096207 0495096202 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy.--Advertising Layout and typography.
<br/><br/><label>Dewey Class. No.: </label>659.132 
<br/><br/><label>National Library of Medicine Call No.: </label>659.132  / DC