Lambin, Jean-Jacques,  1933- <br/><br/>
Market-driven management  strategic and operational marketing /  [[Book] :] 
by Jean-Jacques Lambin, Ruben Chumpitaz and Isabelle Schuiling. 
 - 2nd ed. 
 - New York :  Palgrave Macmillan,  2007. 
 - 477p. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781403998538 (cloth) 1403998531 (cloth) 9781403998521 (paper) 1403998523 (paper) 
<br/><br/><label>LCCN: </label>2006047166 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Europe.<br/>Marketing--Management.--Europe
<br/><br/><label>LC Class. No.: </label>HF5415.12.E8  / L36 2007 
<br/><br/><label>Dewey Class. No.: </label>658.80094 
<br/><br/><label>National Library of Medicine Call No.: </label> / L M