Arens,William F <br/><br/>
Contemporary advertising  [[Book] /] 
William F Arens. 
 - 10th ed. 
 - new delhi :  tata mcgraw hill publishing,  2006. 
 - various bages :  ill ;  25 cm. 
<br/><br/><label>ISBN: </label>9780070667662 0070667667 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1 
<br/><br/><label>National Library of Medicine Call No.: </label>659.1  / A C