Drummond, Graeme. <br/><br/>
Introduction to marketing concepts  [[Book] /] 
Graeme Drummond, John Ensor. 
 - 1st ed . 
 - Oxford ;  New delhi :  Elsevier/Butterworth Heinemann,  2005. 
 - xiii, 283 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>8131207668 9788131207666 
<br/><br/><label>LCCN: </label>2005924636 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 
<br/><br/><label>National Library of Medicine Call No.: </label> / D I