Thomke, Stefan H.

Managing product and service department text and cases / [[Book] :] Stefan Thomke. - 1st ed. - Boston. : McGraw-Hill/Irwin, 2007. - vii, 592 p. : ill. ; 24 cm.

Includes bibliographical references and index.

9780071107556 007110755x

2005056173


New products--Management--Case studies.
Product management--Case studies.

HF5415.153 / .T485 2007

658.5

/ TM