Managing product and service department text and cases / [[Book] :]
Stefan Thomke.
- 1st ed.
- Boston. : McGraw-Hill/Irwin, 2007.
- vii, 592 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780071107556 007110755x
2005056173
New products--Management--Case studies. Product management--Case studies.