Fundamentals of selling customers for life / through service / [[Book] :]
Charles M. Futrell.
- 10th ed.
- Boston : Irwin/McGraw-Hill, 2008.
- xxiii,651 p. : ill. (some col.) ; 26 cm. + 1 computer laser optical disc (4 3/4 in.).
- The Irwin/McGraw-Hill series in marketing .