Futrell, Charles.M

Fundamentals of selling customers for life / through service / [[Book] :] Charles M. Futrell. - 10th ed. - Boston : Irwin/McGraw-Hill, 2008. - xxiii,651 p. : ill. (some col.) ; 26 cm. + 1 computer laser optical disc (4 3/4 in.). - The Irwin/McGraw-Hill series in marketing .

Includes indexes.

9780071101066 0071101063

98014259


Selling.

HF5438.25 / .F87 1999

658.85

/ FF