McDaniel, Carl Introduction to marketing [[Book] /] Carl mcdaniel . charles w. lamb . joseph f. hair. - 9th ed. - Australia : thomson south western, 2008. - 671 p : ill. some col ; 27cm. ISBN: 9780324544015 0324544014 Subjects--Personal Names: Marketing Dewey Class. No.: 658.8 National Library of Medicine Call No.: / MI