Chaffey, Dave,  1963- <br/><br/>
eMarketing eXcellence  planning and optimizing your digital marketing /  [[Book] :] 
Dave Chaffey and P.R. Smith. 
 - 3rd ed. 
 - Amsterdam ;  Boston ;  London :  Butterworth-Heinemann,  2008. 
 - xviii, 508 p. :  ill. (some col.) ;  25 cm. 
 - Emarketing essentials .
<br/><br/> Previous ed.: 2005.  Published in association with the Chartered Institute of Marketing. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Introduction to e-marketing.  Remix.  E-models.  E-customers.  E-tools.  Site design.  Traffic building.  E-CRM.  E-business.  E-planning. 
<br/><br/> All age. 
<br/><br/><label>ISBN: </label>9780750689458 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>014590404   
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / .C43 2008 
<br/><br/><label>Dewey Class. No.: </label>658.8002854678 
<br/><br/><label>National Library of Medicine Call No.: </label> / C E