Marketing, principles & perspectives [[Book] /]
Marketing, principles and perspectives.
William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
- 5th ed.
- Boston, Mass. : McGraw-Hill, 2007.
- xxxvii, 588 p. : ill. (some col.) ; 28 cm.
- Series in marketing .
- McGraw-Hill/Irwin series in marketing .