Bearden, William O.,

Marketing, principles & perspectives [[Book] /] Marketing, principles and perspectives. William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. - 5th ed. - Boston, Mass. : McGraw-Hill, 2007. - xxxvii, 588 p. : ill. (some col.) ; 28 cm. - Series in marketing . - McGraw-Hill/Irwin series in marketing .

Includes index.

9780071105859

00056238


Marketing--United States.

658.8

/ B M