Bearden, William O., <br/><br/>
Marketing, principles & perspectives  [[Book] /] 
 Marketing, principles and perspectives. 
William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. 
 - 5th ed. 
 - Boston, Mass. :  McGraw-Hill,  2007. 
 - xxxvii, 588 p. :  ill. (some col.) ;  28 cm. 
 - Series in marketing .
 - McGraw-Hill/Irwin series in marketing .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780071105859 
<br/><br/><label>LCCN: </label>00056238  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--United States.
<br/><br/><label>Dewey Class. No.: </label>658.8 
<br/><br/><label>National Library of Medicine Call No.: </label> / B M