ABC's of relationship selling through service [[Book] /]
Charles M. Futrell.
- 9th ed.
- Boston, Mass. : McGraw-Hill/Irwin, 2007.
- xx, 539 p. : ill. ; 25 cm. + 2 CD-ROM (4 3/4 in)
- The McGraw-Hill/Irwin series in marketing .
Includes Index
Includes bibliographical references (p. 527-53) and index.