Kurtz , David L. Principles of contemporay marketing [[Book] /] David l. kurtz. - 1st ed. - Australia : Tamson south western, 2008. - xii 664 p. : ill.(col) ; 27 cm. ISBN: 032453650x 9780324536508 Subjects--Topical Terms: pringiples marketing. Dewey Class. No.: 658.802 National Library of Medicine Call No.: 658.802 / K P