Burk Wood, Marian The Marketing plan handbook [[Book] /] Marian Burk Wood. - 3rd ed. - New Jersey : Pearson Pentice Hall, 2008. - 190 p : ill ; 25 cm . ISBN: 9780132237550 0132237555 Subjects--Topical Terms: Marketing - Planning. Dewey Class. No.: 658.802 National Library of Medicine Call No.: 658.802 / W.M