Johnston, Mark W.
Relationship selling [[Book] /]
Mark W. Johnston, Greg W. Marshall.
- 2nd ed.
- Boston : McGraw-Hill/Irwin, 2008.
- xxvii, 446 p. : col. ill. ; 26 cm.
Includes bibliographical references and indexes.
9780071274715
2006034513
Selling.
Relationship marketing.
Customer relations.
HF5438.25 / .J655 2008
658.85
/ J R