Shimp,Terence A <br/><br/>
integrated marketing communications in advertising and promomtion  [[Book] /] 
Terence A Shimp. 
 - 7th ed. 
 - Canada :  Thomsom South-Western,  2007. 
 - 629 p :  ill ;  27 cm. 
<br/><br/><label>ISBN: </label>9780324408089 
<br/><br/><label>Dewey Class. No.: </label>658.802 
<br/><br/><label>National Library of Medicine Call No.: </label> / S I