Hair , Joseph F.

Essentials of marketing research [[Book] /] Joseph F. Hair, Jr. ... [et al.]. - 1st ed. - Boston : McGraw-Hill/Higher Education, 2008. - xvi, 382 p. : ill. ; 26 cm.

Includes bibliographical references (p. [358]-361) and index.

All age.

9780071266345

2007009178


Marketing research.

658.83

/ H E