Kolb, Bonita M. <br/><br/>
Marketing research for non-profit, community and creative organizations  how to improve your product, find customers and effectively promote your message /  [[Book] :] 
Bonita Kolb. 
 - 1st ed. 
 - Amsterdam ;  Boston :  Butterworth-Heinemann/Elsevier,  2008. 
 - x, 276 p. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Marketing research and the mission-centred organization.  The marketing research process.  Marketing research and cultural differences.  The research question.  Conducting secondary research.  Finding participants.  Conducting focus groups.  Interviews.  Projective and observational research.  Planning survey research.  Conducting surveys.  Analysing qualitative and quantitative data.  Written report and presentation. 
<br/><br/><label>ISBN: </label>0750687606  
<br/><br/><label>Nat. Bib. Agency Control No.: </label>014596060   
<br/><br/><label>Subjects--Topical Terms: </label><br/>Nonprofit organizations--Research--Methodology.<br/>Nonprofit organizations--Marketing.<br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .K65 2008 
<br/><br/><label>Dewey Class. No.: </label>658.83 
<br/><br/><label>National Library of Medicine Call No.: </label> / K M