Crouch, Sunny.

Marketing research for managers [[Book] /] Sunny Crouch, Matthew Housden. - 3rd ed. - Oxford ; Boston, MA : Butterworth-Heinemann, 2003. - xvi, 372 p. : ill. ; 25 cm.

Includes bibliographical references and index.

0750654538

2003045189


Marketing research.

658.83

/ C M