Effective strategic planning for competitive advantage ten steps for technical professions / [[Book] :]
David L. Goetsch.
- Upper Saddle River, N.J. : Pearson Prentice Hall, 2006.
- xii, 205 p. : ill. ; 24 cm.
- NetEffect series. Technology skills .
Includes bibliographical references and index.
Understand the concepts of competition and competitive advantage -- Understand the concept of value as it relates to competitive advantage -- Know the rationale for strategic planning -- Understand the strategic planning process -- Collect, organize, and analyze data -- Make informed predictions -- Adopt a strategic emphasis and competitive strategy -- Write the strategic plan -- Execute the strategic plan -- Understand how a strategic plan comes together from start to finish.