Gummesson, Evert,  1936- <br/><br/>
Total relationship marketing  [[Book] /] 
Evert Gummesson. 
 - 3rd ed. 
 - Amsterdam ;  Boston ;  London :  Elsevier/Butterworth-Heinemann,  2008. 
 - xiv, 376 p. :  ill. ;  25 cm. 
<br/><br/> Previous ed.: 2002. 
<br/><br/>Includes bibliographical references (p. [345]-363) and index. 
<br/><br/>Ch. 1. Relational approaches to marketing -- Ch. 2. Classic market relationships -- Ch. 3. Special market relationships -- Ch. 4. Mega relationships -- Ch. 5. Nano relationships -- Ch. 6. Marketing metrics and return on relationships -- Ch. 7. RM and the network organization -- Ch. 8. RM/CRM - drivers of a paradigm shift in marketing. 
<br/><br/><label>ISBN: </label>0750686332 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>014590394   
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Relationship marketing.<br/>Marketing relationnel.<br/>Service � la client�le.
<br/><br/><label>LC Class. No.: </label>HF5415.55  / .G86 2008 
<br/><br/><label>Dewey Class. No.: </label>658.812 658.8 658.8 
<br/><br/><label>National Library of Medicine Call No.: </label> / G T