Meldrum, Mike. <br/><br/>
Marketing in a nutshell  key concepts for non-specialists /  [[Book] :] 
Mike Meldrum and Malcolm McDonald. 
 - 1st ed. 
 - Amsterdam ;  Boston :  Elsevier,  2007. 
 - x, 294 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0750681330 
<br/><br/><label>LCCN: </label>2006935285 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 
<br/><br/><label>National Library of Medicine Call No.: </label> / M M