Pride, William M. Marketing [[Book] /] William M. Pride, O. C. Ferrell. - 15th ed. - Australia : South Western , 2008. - xxxi,605,1-12p : ill ; 30cm. includies index All age. ISBN: 9780324834260 0324834268 Subjects--Personal Names: Marketing Dewey Class. No.: 658.8 National Library of Medicine Call No.: / PM