Burns, Alvin C.
Marketing research [[Book] /]
Alvin C. Burns, Ronald F. Bush.
- 6th ed.
- Boston : Prentice Hall, 2010.
- 694 p : ill, (some col) +2 c d ; 25 cm .
Includes bibliographical references.
2 cd.
9780137135998 0137135998
2009015613
SPSS for Windows.
Marketing research.
658.83
/ B M