Advertising its business, culture and careers / [[Book] :]
Andy Tibbs.
- 1st ed.
- New York : Routledge, 2009.
- 217 p : ill ; 24 cm .
Includes bibliographical references and index.
Does advertising need another graduate? -- Resisting the usual -- Making the disinterested interested -- The future is bright, the future is digital -- Is creativity in your DNA? -- Time to get real-getting a job with an advertising agency -- Celebrities behaving badly : opportunities beyond the advertising agency -- Biog sticks and chocolate : life as a client -- The way ahead.