L'Etang, Jacquie. <br/><br/>
Public relations  concepts, practice and critique /  [[Book] :] 
Jacquie L'Etang. 
 - 1st ed. 
 - Los Angeles ;  London :  SAGE Publications,  2008. 
 - xiii, 290 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [263]-282) and index. 
<br/><br/> Introduction: critical thinking and interdisciplinary perspectives.  Public relations: defining the discipline and the practice.  Reputation, image and impression management.  Risk, issues and ethics.  Public affairs and the public sphere.  Media perspectives: critique, effects and evaluation.  Health communication and social marketing.  Public relations and management.  Organizational communication: understanding and researching organizations.  Public relations in 'promotional culture' and 'in everyday life'.  Public relations in a globalized world.  Key thinkers and thought in public relations. 
<br/><br/><label>ISBN: </label>9780412930482 9781412930482 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>013789799  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.
<br/><br/><label>LC Class. No.: </label>HM1221  / .L47 2008 HM1221  / .L478 2008 
<br/><br/><label>Dewey Class. No.: </label>659.2 659.2 
<br/><br/><label>National Library of Medicine Call No.: </label> /  L P