Arens,William F <br/><br/>
Contemporary advertising  [[Book] /] 
William F Arens, Michael F.Weigold , Christian Arens . 
 - 12th ed. 
 - Boston  :  tata mcgraw hill publishing,  2009. 
 - xlili 724 p :  ill ;  25 cm. 
<br/><br/><label>ISBN: </label>978007128790 0071284796 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1 
<br/><br/><label>National Library of Medicine Call No.: </label>659.1  / A C