Ishikawa, Akira

Creative marketing for new product and new business development [[Book] /] Akira Ishikawa, Atsushi Tsujimoto. - 1st ed. - Hackensack, NJ : World Scientific, c2008. - xvi, 320 p. : ill. ; 24 cm.

Includes bibliographical references and index.

9789812772183 9812772189

2009286026

GBA881446 bnb

014653127 Uk


New products.

658.8

/ I C