Wilson, Hugh,  1962- <br/><br/>
The multichannel challenge  integrating customer experiences for profit /  [[Book] :] 
Hugh Wilson, Rod Street and Lindsay Bruce. 
 - 1st ed. 
 - Amsterdam :  Elsevier/Butterworth-Heinemann,  c2008. 
 - xxii, 218 p. :  col. ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>So what is multichannel? -- Pt. 1. case for multichannel -- 1. importance of channels -- 2. Making multichannel a source of competitive advantage -- 3. Multichannel diagnostic -- Pt. 2. Developing multichannel strategy -- 4. Defining the right channel combinations to offer -- 5. Integrating the multichannel proposition -- 6. Building the case for change -- Pt. 3. Making multichannel work in practice -- 7. Organising for successful change -- 8. Tracking and measuring effectiveness -- 9. Encouraging customers to use channels effectively. 
<br/><br/><label>ISBN: </label>0750687118 9780750687119 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing channels.<br/>Customer services.<br/>Organizational effectiveness.
<br/><br/><label>LC Class. No.: </label>HF5415.129  / .W55 2008 
<br/><br/><label>Dewey Class. No.: </label>658.872 
<br/><br/><label>National Library of Medicine Call No.: </label>658.872  / W M