Wheeler, Alina.
Designing brand identity an essential guide for the whole branding team / [[Book] :]
Alina Wheeler.
- 3rd ed.
- Hoboken, N.J. : John Wiley & Sons, 2009.
- 310p ; 30cm.
Includes bibliographical references and index.
9780470401422
Brand name products.
Branding (Marketing).
Trademarks--Design.
Advertising--Brand name products.
658.827
/ WD