Wheeler, Alina.

Designing brand identity an essential guide for the whole branding team / [[Book] :] Alina Wheeler. - 3rd ed. - Hoboken, N.J. : John Wiley & Sons, 2009. - 310p ; 30cm.

Includes bibliographical references and index.

9780470401422


Brand name products.
Branding (Marketing).
Trademarks--Design.
Advertising--Brand name products.

658.827

/ WD