Internet marketing a practical approach / [[Book] :]
Alan Charlesworth.
- 1st ed.
- Amsterdam ; Boston ; London : Butterworth-Heinemann, 2009.
- 362 p. : ill. (some col.) ; 25 cm.
Includes bibliographical references and index.
Introduction -- Getting started online -- Web site development -- The B2C online presence -- Search engine optimization -- Online advertising -- Permission marketing -- Social media marketing -- The Internet as part of an integrated marketing strategy.
All age.
9780750686846 0750686847 (pbk.)
014765787
Internet marketing. Internet marketing--Case studies. Internet marketing--Problems, exercises, etc.