Internet marketing a practical approach - Charlesworth, Alan, 1956- (Amsterdam ; Boston ; London : Butterworth-Heinemann, 2009)
Introduction -- Getting started online -- Web site development -- The B2C online presence -- Search engine optimization -- Online advertising -- Permission marketing -- Social media marketing -- The Internet as part of an integrated marketing strategy.
Includes bibliographical references and index.
All age.
Keywords: Internet marketing; Internet marketing -- Case studies; Internet marketing -- Problems, exercises, etc