Parsons, Elizabeth,  1909- <br/><br/>
Contemporary issues in marketing and consumer behaviour  [[Book] /] 
Elizabeth Parsons, Pauline Maclaran. 
 - 1st ed. 
 - Amsterdam ;  Boston ;  London :  Elsevier/Butterworth-Heinemann,  2009. 
 - xi, 219 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Ch. 1. Introduction: Marketing in the Contemporary Organization / Elizabeth Parsons and Pauline Maclaran -- Ch. 2. History of Marketing Thought / Mark Tadajewski -- Ch. 3. Postmodern Marketing and Beyond / Pauline Maclaran -- Ch. 4. Arts Marketing / Krzysztof Kubacki and Daragh O'Reilly -- Ch. 5. Building Brand Cultures / Pauline Maclaran -- Ch. 6. Consumer Collectives / Nia Hughes -- Ch. 7. Gender and Consumer Behaviour / Lydia Martens -- Ch. 8. Ethical Debates in Market ing / Elizabeth Parsons -- Ch. 9. Sustainable Marketing and the Green Consumer / Caroline Miller -- Ch. 10. Social Marketing and Consumer Citizenship / Effi Raftopoulou -- Ch. 11. New Technologies of Marketing Research / Elizabeth Parsons -- Ch. 12. Global Consumer / Emma Surman. 
<br/><br/> All age. 
<br/><br/><label>ISBN: </label>9780750687393  
<br/><br/><label>Nat. Bib. Agency Control No.: </label>014864506  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .P2493 2009 
<br/><br/><label>Dewey Class. No.: </label>658.802 658.802 
<br/><br/><label>National Library of Medicine Call No.: </label>658.802  / P C